- Julian Dunkerton, 53, has reportedly donated £1m to the People's Vote campaign
- He co-founded Superdry in 1985 from a market stall in Cheltenham
- And now there are more than 500 outlets in 46 countries
A multimillionaire fashion label founder has pledged his financial backing to the People's Vote campaign.
Julian Dunkerton, one of the people behind Superdry, has reportedly donated £1million to the group fighting for a referendum on the final Brexit deal.
Writing in the Sunday Times, Mr Dunkerton, who lives outside Cheltenham, said the public know Brexit will be a 'disaster'.
He said: 'I'm putting some of my money behind the People's Vote campaign because I know we have a genuine chance to turn this around.'
Mr Dunkerton, 53, added: 'I will be paying for one of the most detailed public polling exercises ever undertaken by a campaign, so more of us have the confidence to demand the democratic right for our voices to be heard - to get a People's Vote on any Brexit deal.'
He co-founded Superdry in 1985 from a market stall in Cheltenham. The brand's first store opened in Covent Garden, London, in 2004.
And now there are more than 500 outlets in 46 countries, while Mr Dunkerton is said to have a personal fortune of £441m, reported the Observer.
He said: 'But if Brexit had happened 20 years earlier, Superdry would never have become the global success that it is.'
The clothing retailer - famous for its hoodie tops and T-shirts - floated on the London Stock Exchange in 2010.
While he has not made a political donation in the past, Mr Dunkerton has previously spoken of his leftwing background.
He said earlier this year: 'I was a Labour supporter in the 1980s but today I’m non-party political and a strict Remainer.'
The multimillionaire aired his concerns over Brexit in the run-up to the 2016 referendum when he publicly criticised former Foreign Secretary Boris Johnson for opting to lead the Leave campaign.