- Japanese doll artist Midori Hayashi first created the woman for his collection
- But it has since gone viral, and the image is used to target kids online
- Reportedly, an image of the doll is used for a WhatsApp account
- Kids then add the account and are enticed to do a range of challenges until the final one where they commit suicide
- A similar character called Slenderman caused problems for children online
An incredibly creepy character described as the 'Slenderman of 2018' is spreading terror across the internet after being used as the face of a shocking online 'suicide game'.
'Momo' is the name of both the doll-like creature, and the viral challenge she features in, which encourages kids to add a contact on WhatsApp who will then hound them with violent images and dares - the last one being for the child to commit suicide.
The challenge first originated after a picture of a rather terrifying female sculpture was circulated on the internet; the grotesque woman has enlarged features, including bulging eyes and a wide grimace, and was taken from a creation made by Japanese doll artist Midori Hayashi.
Midori is known for creating dolls related to horror and recently displayed his work in an art gallery in Tokyo, Japan.
To enhance the creepy factor of the dolls, the artist uses animal remains to create the bodies of his figures.
But he is especially focused on creating lifelike eyes in each of his dolls, which is a notable feature of the 'Momo' doll, which possesses huge, bulging eyes and enlarged black pupils.
In addition to the huge eyes, the doll also has a large, thin mouth that curves upward along her slim face, fixed in a permanent, and incredibly creepy, grimace.
However Midori, despite creating the doll, is not associated with the recent 'game' that has circulated the web and uses Momo's face as its focus.
The challenge — which reportedly has already attracted young people in the United States, Argentina, France, Mexico and Germany — is thought to be linked to the death of a 12-year-old girl from Escobar, Argentina.
The Buenos Aries Times reported the police were looking at the link between the girl and the 'Momo' challenge, with reports claiming that she posted videos of herself doing a series of challenges known to be featured in the 'suicide game' before taking her own life.
Authorities in other countries are worried about the potential damages of the new challenge as it continues to circulate on social media apps such as WhatsApp.
A social account for Spain's Guardia recently posted about the viral challenge and warned its followers to stay away from any similar accounts.
'Don't add Momo!' The group implored to its teenage following.
However it is not just those playing the game who have come face to face with the terrifying Momo character; in recent months, images of the terrifying creature have been posted on a variety of internet forums, occasionally accompanied by creepy stories about her background.
Those who claim to have taken part in the challenge says that they have been bombarded with threatening messages, and even the odd phone call, as well as warnings that the terrifying character will appear if they do not follow its instructions.
This comes after the Slenderman challenge took over the internet a few years ago and resulted in some children being stabbed by their friends.
The fictional character — which originated from an art contest in 2009 — featured a creepy figure with long limbs and a blank face.
After the art started to circulate similar to what has happened with 'Momo', teenagers and children started to get affected by the creepy stories created about the figure.
It became such a problem that Morgan Geyser, a 15-year-old from Wisconsin, lured her friend into the woods in 2014 with another girl and stabbed her 19 times. Her friend survived the attack after being left for dead.
Afterwards, Morgan claimed she did it to impress the fictional character Slenderman and has since been sentenced to 40 years in a psychiatric hospital.