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Wednesday, 12 September 2018

Apple unveils a THIRD iPhone dubbed the XR with 'most advanced LCD ever in a smartphone,' alongside 5.8-inch iPhone XS and 6.5-inch XS Max with 'super retina display'

  • Apple unveiled its latest devices at the Steve Jobs Theater in Cupertino Sept 12
  • The firm began with the new Series 4 Apple Watch, with redesigned appearance
  • The watch can detect falls and has an electrical heart sensor for the first time
  • It will start at $399, and $499 with cellular, users can order beginning Friday 
  • Apple also unveiled waterproof 5.8-inch iPhone XS and 6.5 inch iPhone XS Max
  • The two new devices have Apple's A12 Bionic chip for fastest processing yet 
  • Apple also says FaceID in the new devices is 'even faster,' and most secure yet 
Apple has finally unveiled its highly anticipated new iPhone XS - a 5.8-inch device CEO Tim Cook says is 'by far the most advanced iPhone we have ever created.'
The firm revealed the device alongside the iPhone XS Max, which boasts a staggering 6.5-inch Super Retina display - the biggest iPhone display yet. 
Both, Apple says, are 'more waterproof' than their predecessor, the iPhone X.
Apple's newest phones are equipped with faster processors and better memory capacities than ever before, relying on Apple's new A12 Bionic chip.
According to Apple’s Phil Schiller, the XS handset is ‘the most beautiful iPhone we’ve ever made.’
CEO Tim Cook took to the stage in front of around 1,000 people at the Steve Jobs Theater at Apple’s new ‘spaceship’ HQ in Cupertino, California shortly after 10 a.m. PDT (1 p.m. ET).
'Things certainly do get hectic around here leading up to days like this,' Cook said, to applause, as he kicked off the event.
'But they're also magical days. As you know, Apple was founded to make the computer more personal,’ he said.  
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Apple has finally unveiled its highly anticipated new iPhone XS - a 5.8-inch waterproof, stainless steel device CEO Tim Cook says is 'by far the most advanced iPhone we have ever created.' The firm revealed the device alongside the iPhone XS Max
Apple has finally unveiled its highly anticipated new iPhone XS - a 5.8-inch waterproof, stainless steel device CEO Tim Cook says is 'by far the most advanced iPhone we have ever created.' The firm revealed the device alongside the iPhone XS Max
The CEO started off the product announcements with what he says are 'two of our most personal products,' beginning with the latest Apple Watch. 
In the new Series 4 Apple Watch, 'everything has been redesigned and re-engineered,' said Chief Operating Officer Jeff Williams. 
‘We’ve pushed the screen right to the edges, over 30 percent larger, with minimal changes. The Series 4 is actually thinner,' Williams said. 
Not only has the firm overhauled its design, but the new Apple Watch can even look out for its wearer's safety.
According to Apple, the watch can detect falls and send alerts to emergency contacts. And, in what's said to be an industry first, it's equipped with an FDA-approved electrical heart sensor that can take an electrocardiogram. 
'It’s a feature we hope you never need, but it’s really nice to know it’s there,' Williams said of the new fall-detecting tool.
The iPhone XS and larger XS Max are Apple's latest flagship devices. The pair have a similar design and features to the existing iPhone X - including its much-hyped Face ID unlock system - with a few key additions
The iPhone XS and larger XS Max are Apple's latest flagship devices. The pair have a similar design and features to the existing iPhone X - including its much-hyped Face ID unlock system - with a few key additions
The iPhone XS is equipped with what's said to be the 'most durable glass ever in a smartphone.' It will come in three finishes - gold silver and space grey. It's also 'more waterproof' than the iPhone X
The iPhone XS is equipped with what's said to be the 'most durable glass ever in a smartphone.' It will come in three finishes - gold silver and space grey. It's also 'more waterproof' than the iPhone X

WHAT DO WE KNOW ABOUT THE IPHONE XS AND XS MAX?

The iPhone XS and larger XS Max are Apple's latest flagship devices. 
The pair have a similar design and features to the existing iPhone X - including its much-hyped Face ID unlock system - with a few key additions.
Like the iPhone X, the XS has a 5.8-inch OLED screen, while the XS Max boasts a mammoth 6.5-inch OLED display.
For comparison, the iPhone XS Max is bigger even than the Galaxy Note 9, which spans 6.4 inches. 
The XS and XS Max have dual 12-megapixel rear cameras and a dual 7-megapixel selfie camera - just like the iPhone X.
Apple launched its iPhone XS and XS Max flagship devices at an event in San Francisco on September 12
Apple launched its iPhone XS and XS Max flagship devices at an event in San Francisco on September 12
Apple has bolstered the batteries loaded into each phone too.
It claims the iPhone XS runs for half an hour longer than last year's X, while the XS Max lasts an additional 1.5 hours.
Apple's newest phones feature faster processors and better memory capacities than their predecessor. 
Both are loaded with Apple's new A12 Bionic chip, which Apple claims runs run 15 per cent faster than the A11 chip in the iPhone X.
The iPhone XS and iPhone XS Max are shipping in 64GB, 256GB or 512GB — the largest in-built storage ever shipped on an Apple-branded smartphone.
They are available in gold, silver and space grey.
The Series 4 Watch is equipped with an accelerometer and gyroscope, to 'power all-day activity tracking.'  
It features a new screen design that displays up to eight separate pieces of information, according to the firm.
You'll even be able to add pictures of your contacts to make calls with a single tap.  
The firm also redesigned its Watch faces to suit the bigger display, Williams said, and the Digital Crown has been 'overhauled' to provide haptic feedback to the wearer. 
The watch speaker is also 50 percent louder than previous models. 
The Series 4 watch has  three new heart features, including notifications for low heart rate and screening for irregularities that appear to be atrial fibrillation.
It also has a built-in electrical heart sensor that will allow users to take an electrocardiogram. 
CEO Tim Cook took to the stage in front of around 1,000 people at the Steve Jobs Theater at Apple’s new ‘spaceship’ HQ in Cupertino, California shortly after 10 a.m. PDT (1 p.m. ET). Cook kicked off the event by introducing the new Series 4 Apple Watch
CEO Tim Cook took to the stage in front of around 1,000 people at the Steve Jobs Theater at Apple’s new ‘spaceship’ HQ in Cupertino, California shortly after 10 a.m. PDT (1 p.m. ET). Cook kicked off the event by introducing the new Series 4 Apple Watch
It features a new screen design that displays up to eight separate pieces of information, according to the firm
It features a new screen design that displays up to eight separate pieces of information, according to the firm
Apple's newest iPhones look a lot like the iPhone X, which the firm released last year.
But, they feature an array of improvements. 
Like the iPhone X, the XS and XS Max have dual 12-megapixel rear cameras and a dual 7-megapixel selfie camera. 
Both are loaded with Apple's new A12 Bionic chip, which Apple claims runs run 15 percent faster than the A11 chip in the iPhone X. 
And, they'll have much better storage capacity.
The iPhone XS and iPhone XS Max are shipping in 64GB, 256GB or 512GB — the largest in-built storage ever shipped on an Apple-branded smartphone. 
Steve Nash, an ex NBA player showed off a new game called Homecourt that uses the iPhone camera to train basketball players.
The app can recognize and track players and the ball, analyzing their game
Atli Mar of Directive games showed off a new AR game that recreates retro arcade games, placing a virtual console on tables which can then ‘explode’ to allow players to try and shoot objects all around them.
The Iphone is the world’s most popular camera. The iPhone 10s has a remarkable new camera system
It has a new, larger sensor.
The camera can carry out a trillion operations on every photo.
Apple has also improved the phone’s software to be able to process images more quickly, and improved its portrait mode
‘This is a new era of photography,’ said Schiller.
‘This is making images possible that weren’t before.
Apple has also boosted the battery life, with the 10s Max having 1.5 hours longer, and the 10s 30 minutes longer than previous versions.
‘It’s the biggest battery we’ve ever put in a phone’ said Schiller.
Apple also revealed the iPhone will support dual SIM cards for the first time.
It will use Apple’s eSIM, a built in electronic sim card that works alongside the primary sim card,, and Apple said it will be available later this year.
In China, a special version of the phone will have two sim cards.

The iPhone X was the first Apple-branded handset to ditch the circular home button and rely on facial-recognition technology to unlock the device.
It was the first mass-market smartphone to demand a $1,000 (£999) starting price.
The success of the iPhone X has allowed Apple to up the ante with a updated, larger model of the handset, whose price is expected to be unveiled today. 
Apple also is expected to release an updated iPhone XS with minor updates, including a faster processor and better cameras.
In the new Series 4 Apple Watch, 'everything has been redesigned and re-engineered,' said Chief Operating Officer Jeff Williams
In the new Series 4 Apple Watch, 'everything has been redesigned and re-engineered,' said Chief Operating Officer Jeff Williams. ‘We’ve pushed the screen right to the edges,' Williams said
The firm also redesigned its Watch faces to suit the bigger display, Williams said, and the Digital Crown has been 'overhauled' to provide haptic feedback to the wearer
The firm also redesigned its Watch faces to suit the bigger display, Williams said, and the Digital Crown has been 'overhauled' to provide haptic feedback to the wearer

WHAT IS NEW IN THE APPLE WATCH SERIES 4?

Apple says its smartwatch range has become an indispensable part of the daily lives of millions of people across the world.
Jeff Williams, Apple Chief Operating Officer, unveiled the latest generation of the new smartwatch on-stage at a media event at the Steve Jobs Theatre.
Known as Apple Watch Series 4, the company claims the new wearable has been rebuilt from the ground-up.
The digital crown, which is used to scroll through lists, has been overhauled to include haptic feedback. The LTE red dot indicator is now a small ring.
Apple says the speaker included on the Apple Watch Series 4 is now 50 per cent louder thanks to a redesign.
The Apple Watch Series 4 has a 30 per cent larger display than its predecessor, with the screen now extending to the very edge of the device.
The updated Digital Crown now includes haptic feedback, offering a more mechanical and responsive feel through the sensation of incremental clicks
The updated Digital Crown now includes haptic feedback, offering a more mechanical and responsive feel through the sensation of incremental clicks
Apple says the OLED display curves around the edge of the wearable to ensure the physical footprint did not increase too much compared to previous generations.
The Watch will be available in two sizes — 40mm and 44mm.
For comparison, the previous generation Apple Watch range was available in 38mm and 42mm variations.
The larger display on the Series 4 allows the operating system, watchOS 5, to show more information through Apple’s built-in app complications.
These have been redesigned to include more information, including photographs of favourite contacts.
Powering the Apple Watch Series 4 is the custom dual-core 64-bit processor, known as the S4, which is designed and created by Apple. This is coupled with a new GPU.  
According to the company, these internal improvements result in performance that is twice as fast as previous generations.
Jeff Williams, Apple's chief operating officer, speaks about the Apple Watch Series 4 at the Steve Jobs Theatre, during an event to announce new Apple products
Jeff Williams, Apple's chief operating officer, speaks about the Apple Watch Series 4 at the Steve Jobs Theatre, during an event to announce new Apple products
A new built-in accelerometer and gyroscope track motion data eight times faster than Apple Watch Series 3.
These new sensors allow Apple to track unintentional falls for the first time. 
The Apple Watch Series 4 analyses trajectory and detects when the wearer brings up their arms to protect themselves during a fall, surfacing a shortcut to quickly allow people to call for help.
If the smartwatch senses the wearer has been immobile for one minute, it will automatically initiate a call and send a message to your emergency contact.
Apple Watch Series 4 lets users take an ECG reading from the wrist using the new ECG app, which takes advantage of the electrodes built into the Digital Crown and new electrical heart rate sensor in the back crystal.
To take an ECG, users only need to open the app and put their fingers on the crown to take a reading. This takes around 30 seconds to complete.
It is the first ECG product to be offered to consumers over the counter.  
It can classify whether the heart is beating in a normal pattern or whether there are signs of Atrial Fibrillation (AFib), a heart condition that could lead to major health complications.
All recordings, their associated classifications and any noted symptoms are stored in the Health app in a PDF that can be shared with physicians.
Apple Watch Series 4 lets users take an ECG reading from the wrist using the new ECG app, which takes advantage of the electrodes built into the Digital Crown 
Apple Watch Series 4 lets users take an ECG reading from the wrist using the new ECG app, which takes advantage of the electrodes built into the Digital Crown 
Despite the larger display, and thinner profile, Apple says the Series 4 has the same 18-hour battery life as its predecessor. 
Apple Watch Series 4 with GPS will start from $399, with pre-orders available on Friday September 14 2018. There is a version of the smartwatch with cellular connectivity that starts from $499 for the 40mm model.
Both new smartwatches will ship on September 21 2018.
The previous version of the Watch – known as Series 3 – will still be available from Apple priced at $279, the company says.
A third iPhone model made of cheaper materials with colourful cases, boasting a 6.1-inch LCD screen and known as the iPhone XR is also widely-tipped to launch.
This iPhone XR, which will be similar to the iPhone 5C, is expected to sell for $650 to $750 (£500 to £600), according to analysts.
The entry-level phone also is expected to lose the home button. Price cuts for older models, with the home button, are also likely.
The event was held at the Steve Jobs Theater in the firm's spaceship-like Apple Park headquarters in Cupertino, California at 10 a.m. PDT (1 p.m. ET)
The event was held at the Steve Jobs Theater in the firm's spaceship-like Apple Park headquarters in Cupertino, California at 10 a.m. PDT (1 p.m. ET)
iPhone X (pictured above) was a dramatically redesigned model announced last September that dropped the home button and introduced facial-recognition to unlock the device
iPhone X (pictured above) was a dramatically redesigned model announced last September that dropped the home button and introduced facial-recognition to unlock the device
The iPhone XS: The two premium devices have 6.1 and 6.5inch OLED screens, it is believed. 9to5Mac says its images 'are not a mockup'
The iPhone XS: The two premium devices have 6.1 and 6.5inch OLED screens, it is believed. 9to5Mac says its images 'are not a mockup'
The rumoured handset names - the iPhone XS, XS Max, and XR - were discovered in a hidden file that maps the contents of Apple site.
The 'S' suffix is something Apple has used in previous years to denote a handset with the same industrial design as its predecessor — but performance-focused updates inside the phone.
The iPhone XS Max will feature a larger 6.5-inch screen. All new iPhones will include the new A12 Bionic chip and iOS 12.
Leaked images claiming to show the final design of the device appear to show a new gold finish for the updated smartphone range.
'Apple doesn't have to prove anything, other than that they are willing to segment the market more,' Technalysis Research chief analyst Bob O'Donnell said, while pointing out that the company will likely be 'offering a wider array of choices.'
According to the latest rumours, the two OLED models will hit stores on September 21, 2018, while the cheaper LCD screen phone could be delayed until October.
The official invitation to the event (pictured above) which confirms the event will take place on September 12th at the Steve Jobs Theater at Apple's 'spaceship' HQ in Cupertino├é 
The official invitation to the event (pictured above) which confirms the event will take place on September 12th at the Steve Jobs Theater at Apple's 'spaceship' HQ in Cupertino 
URLs discovered in the official Apple sitemap — a directory of all the webpages on a website designed to keep search engines informed of the latest changes – has revealed the storage capacities of the new handsets.
These are listed alongside the iPhone XS, iPhone XS Max and iPhone XR names.
According to the leaks, the iPhone XR will be available in either 64GB, 128GB or 256GB models. 
The iPhone XS and iPhone XS Max will instead ship in 64GB, 256GB or 512GB — the largest in-built storage ever shipped on an Apple-branded smartphone.
The official sitemap leak also reveals the colors of each model. As expected, the iPhone XS will ship in gold as well as the black and silver designs launched last year with the iPhone X. 
However, the iPhone XR will be available in six different finishes, including Black, White, Red, Yellow, Coral, and Blue.

THE TRILLION DOLLAR RISE OF APPLE 

The company's journey to the summit of the technology industry has been a rocky one, having seen Jobs (pictured right in 1976) leave the firm in the mid-1980s after his pet project, the first Macintosh computer, struggled and he attempted to oust then chief executive John Sculley. Wozniak is pictured left  
The company's journey to the summit of the technology industry has been a rocky one, having seen Jobs (pictured right in 1976) leave the firm in the mid-1980s after his pet project, the first Macintosh computer, struggled and he attempted to oust then chief executive John Sculley. Wozniak is pictured left  
1976Founders Steve Jobs, Steve Wozniak and Ronald Wayne created the company on April 1 1976 as they set about selling computer kits to hobbyists, each of which was built by Wozniak.
The first product was the Apple I. 
1977: Apple released the Apple II in June, which was the first PC made for the mass market. 
1981: Jobs became chairman.  
1984: The Macintosh was introduced during an ad break for the Super Bowl and later officially unveiled during a launch event. It was discontinued a year later and Jobs left the firm.
1987: Apple released the Macintosh II, the first colour Mac.
1997: Apple announces it will acquire NeXT software in a $400 million deal that involves Jobs returning to Apple as interim CEO. He officially took the role in 2000.  
2001: Apple introduced iTunes, OS X and the first-generation iPod.
The first iPod MP3 music player was released on October 23, 2001, at an event in Cupertino and was able to hold up to 1,000 songs.
Steve Jobs unveils Apple Computer Corporation's new Macintosh February 6, 1984 in California.
Steve Jobs unveils Apple Computer Corporation's new Macintosh February 6, 1984 in California.
The then Chief Executive Officer of Apple, Steve Jobs, with the iPhone
The then Chief Executive Officer of Apple, Steve Jobs, with the iPhone
2007: Apple unveils the iPhone. 
2010: The first iPad was unveiled.
2011: Jobs resigned in 2011 due to illness, handing the CEO title to Tim Cook. Job died in October from pancreatic cancer.
2014: Apple unveiled the Apple Watch. It also unveiled its first larger iPhones - the 6 and 6 Plus. 
2015: After purchasing Beats from Dr Dre, Apple launched Apple Music to compete with Spotify and other music streaming services. 
Apple CEO Steve Jobs speaks at an Apple event at Apple headquarters in Cupertino, Calif.
Apple CEO Steve Jobs speaks at an Apple event at Apple headquarters in Cupertino, Calif.
2016: Apple returned to its roots and announced the 4-inch iPhone SE. Meanwhile, the firm is embroiled in a legal battle with the FBI, involving the agency demanding access to the locked phone used by Syed Farook, who died in a shootout after carrying out a deadly December attack in San Bernardino, California with his wife. The court order was dropped on March 28 after the FBI said a third party was able to unlock the device.  
2017: Apple introduces the iPhone X, which removes the home button to make way for a futuristic edge-to-edge screen design and a new FaceID system that uses advanced sensors and lasers to unlock phones with just the owner's face.    
2018: In a first for the company, Apple introduces new features in its latest operating system, iOS 12, that encourage users to manage and spend less time on their devices. The move was spawned by a strongly worded letter from shareholders that urged the firm to address the growing problem of smartphone addiction among kids and teenagers. 

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