Wednesday, 12 September 2018

Here Are All The Big Announcements From Apple's iPhone Event

Apple is expected to announce new iPhone, Apple Watch, and iPad models.

Apple is unveiling a bunch of new products at its Sept. 12 event.

Stay tuned here for the latest: The BuzzFeed News Tech team is publishing updates live from the Steve Jobs Theater on the Apple Park campus.

Apple is really geeking out with specs here. But the takeaway is: the new phones are faster and more powerful versions of last year's iPhone X.

All the specs for the iPhone Xs and iPhone Xs Max, for ya nerds.

It also includes an A12 Bionic processor that has a neural engine, and other fancy stuff. Apple's offering a model with 512GB of internal space, too.

Here's the iPhone Xs Max. It's Big!

This is the iPhone Xs, which is pronounced "Ten S."

It's still waterproof. There's a 5.8-inch model, like last year's iPhone X, plus a 6.5-inch model, that's larger, called the iPhone Xs Max.

The Apple Watch comes with a built-in, FDA-approved ECG heart monitor. Basically: it's a lot more accurate.

Apple’s newest touchscreen smartwatch also introduces built-in electrocardiogram (ECG) functionality, which uses electrical signals for heart rate monitoring. It's the first over-the-counter product to offer ECG to consumers.
Users open the app, put their finger on the watch’s digital crown, and after 30 seconds, they will receive heart rhythm classification. The app can classify signs of atrial fibrillation, which can be followed by a stroke.
Previous Apple Watch models use a technology called photoplethysmography, which uses green LED lights to detect blood flow on the wrist to determine heart rate. Though most wrist-worn fitness trackers use this method, it’s considered a generally less accurate measure of heart rate compared to EKG measurement, according to several studies. Last year, the FDA cleared an EKG reader accessory for the Apple Watch called the Kardia Band.

The new watch screen is...very nice!

First up, it's a new, bigger Apple Watch: Series 4.

We knew this was going to happen today, but by all accounts the company is very excited about its new wrist gadget. How excited? On stage an executive called it "an intelligent guardian for your health." But there's good reason; the company says that it's "the #1 watch in the world" (, I suppose, a pretty impressive thing to be able to claim).
Here's what you need to know about Series 4: It's thinner, and its screen goes edge-to-edge and is about 30% larger. What to do with this bigger watch face? More customizations to the screen (you can add pics of your loved ones or obsessively track all your fitness goals, and there's a whole bunch of live tracking options for things like sports scores, if you're into that).
There's a new speaker, too, which is 50% louder. Other new things: the watch speaker is 50% louder. The watch crown has haptic (touch) feedback. There's some interesting new detections based on censors and accelerometer, including fall detection. Basically: your all day activity is going to be tracked more accurately than before (more workout options, etc.). And the battery is (allegedly) going to last you all day without needing a charge.
The biggest new feature on the watch is focused on your heart health (more info on that in the post above) but it's a big flex from Apple — the product of a lot of hardware and software innovation and work with the medical community.
And of course there's some fancy new bands (Hermes, Nike, and others). It starts at $399 with GPS and $499 for a watch with cellular connection. It's available for order this Friday to come out Sept. 21st.

Oops! Apple's website accidentally leaked the names of new iPhone devices.

As reported by the website All Things How, Apple's product sitemap file inadvertently revealed the names of its not-yet-released devices: a 5.8-inch iPhone XS and a 6.5-inch iPhone XS Max, which appear to be available in silver, black, and gold, and 64GB, 256GB, and 512GB sizes. A 6.1-inch iPhone XR appears to be available in Black, White, Red, Yellow, Blue, and Coral.

We've arrived at Steve Jobs Theater for Apple's press event. The announcement starts at 10 a.m. PT!

During last year's event, the 175-acre Apple Park campus was relatively empty. It was so new, the smell of fresh manure permeated throughout the rolling hills surrounding the Steve Jobs Theater, a glass rotunda overlooking the main building, built specifically for events like today's.
Employees have now moved into Apple Park, and the trees and grounds around Steven Jobs theater seem a little more lush.

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