The Apprentice viewers were up in arms on Wednesday evening after contestant Sarah Ann Magson revealed an eye piercing while taking her place in the boardroom.
The 37-year old solicitor wore a studded bar beneath her right eyebrow, and viewers of the show were less than impressed.
Taking to Twitter, one outraged fan of the popular show wrote: 'That piercing next to her eye is horrific.'
Seemingly in agreement, another added: 'The piercing isn't even on her eyebrow. It's 1995 again!' While a third remarked: 'Surely if your eyebrow piercing was no longer on your eyebrow & was now on the corner of your eye you would just take it out? Eyebrow piercings have never been the best look & here is just totally wrong.'
Another fan, clearly perplexed by the position of the accessory, wrote: 'I love piercings normally but I have to know what is up with Sarah's piercing? It's not an eyebrow piercing is it an eyelid piercing?'
Revealing that the girls' team 'had no chance of winning the first task', he expanded his opinion by stating that they would be too distracted by their appearance and concerned over their 'running make-up' to reign supreme.
Injecting casual sexism in the first part of the show, Rick stated: 'These girls have no chance of winning this first task.
'They're gonna be fashion-conscious, "oh my make-up's running", doing their hair. The boys on tour. We're definitely going to wipe the floor with them,' he continued.
Viewers were none too pleased, racing to Twitter to air a piece of their mind.
One raged: 'Oh wow 20 minutes into #TheApprentice and we already have our token sexist claiming the women will lose because they focus too much on doing their makeup and hair. Bye Rick Monk you’re already cancelled sweetie!!
While another, echoing the thoughts of many, added: 'Why is there ALWAYS at least one guy on #TheApprentice who makes these sexist jokes like “The girls (they’re women!) will be too busy with their hair and makeup to have 1 clear thought in their heads!”(Only paraphrasing slightly) and everyone around him dutifully laughs about it?'
‘The girls will be too bothered about their makeup in the heat, we’ll smash this’. And the award for earliest sexist comment goes to . . . #theapprentice,' wrote another unimpressed viewer.