The first blood drive was meant to drum up press
The Jigsaw Halloween Blood Drive was an early proponent for LGBTQ rights in blood donationSource: (Lionsgate.COM)
Lionsgate partnered with the American Red Cross for the Jigsaw Halloween Blood DriveSource: (Lionsgate.com)
Working with Lionsgate Entertainment provides the American Red Cross an opportunity to expand its support of blood donation ... On behalf of the patients we serve, we thank Lionsgate and the Saw franchise for their commitment to our blood program and look forward to a successful campaign.
Jigsaw saved a lot of livesSource: (Lionsgate.com)
We are very proud of the continued growth and success of the Saw blood drives and would like to thank Lionsgate for their boundless creativity and the incredibly loyal Saw fans who bleed for us, literally.
The blood drives have really cool campaignsSource: (Lionsgate.com)
Everyone's making content, everyone's a creator, everyone has a microphone. So to have the nurse campaign play in that space and have personalities feel some ownership in the campaign felt like a great way to evolve.